Over the course of the May Day holiday, the Lin-gang Special Area in East China's Shanghai welcomed a total of 691,702 visitors – with 230,823 visiting scenic spots and 460,879 streaming into public areas in the main urban area.

Scenic spots in Lin-gang host a raft of exciting events to entertain visitors. [Photo/WeChat ID: shlgguanweihui]

During the break in Lin-gang over the five days their various purchases of goods and services generated revenue of 31.90 million yuan ($4.42 million).

The two major brand hotspots, in particular, performed exceptionally well. One Step Garden – the Dishui Lake west bank store – posted a turnover of 525,004 yuan, ranking it second among all stores, with the highest daily receipts reaching 131,049 yuan.

Elsewhere, the One Step Garden – the Dishui Lake east bank store – reported a turnover of 415,483 yuan, ranking fifth among all stores, with the highest daily receipts reaching 114,089 yuan.

Additionally, Duoyun Bookstore's Dishui Lake branch recorded a total revenue of 220,000 yuan over the five days, ranking it second among the chain's 10 stores nationwide.

During the holiday the Lin-gang Special Area is festooned with various romantic decorations. [Photo/WeChat ID: shlgguanweihui]

After the May Day holiday, Lin-gang is gearing up for even more excitement. It is hosting the "Encounter Love in Lin-gang" romantic themed month, which kicked off on April 30 and runs to June 2, lasting over a month. This coincides with important dates like the May Day holiday, the Shanghai Shopping Festival, China Tourism Day on May 19 and the online 520 Valentine's Day.

The month will feature eight main events including concerts, coffee markets, e-sports competitions and group weddings. There'll also be a raft of activities, including various performances, exhibitions and sports events, designed to spark renewed interest in cultural and tourism happenings.

What's more, Nanhui new town in Lin-gang is also running a six-month consumer promotion which started on April 30 and goes to Oct 31, offering shopping vouchers and other specials.

A raft of market fairs take place during the May Day holiday. [Photo/WeChat ID: shlgguanweihui]