The 30th Shanghai TV Festival (STVF) kicked off on June 23, and its highlight, the Magnolia Awards ceremony, will be held in the city's Lin-gang Special Area once again on June 27. The star-studded event, which made its debut in Lin-gang last year, has returned to the vibrant area this year, continuing the successful partnership.

The Magnolia Awards ceremony of the 30th STVF is set to take place at Lingang Center on June 27. [Photo/WeChat ID: gh_80c82aabe5df]

Each year, the Magnolia Awards ceremony attracts globally renowned directors, actors, and actresses, creating a buzz. This year, audiences can anticipate seeing the casts of popular domestic dramas like Romance in the Alley and To The Wonder, as well as international hits like The Count of Monte Cristo.

Lin-gang has stepped up efforts to promote the festival, with related content displayed across electronic flags, outdoor screens, building lights, and public transport. Two exclusive citywalk routes have been designed, linking top attractions like the Shanghai Astronomy Museum and the China Maritime Museum, offering visitors an immersive experience of Lin-gang's charm.

Promotional content about the 30th STVF is displayed across the Lin-gang Special Area. [Photo/WeChat ID: gh_80c82aabe5df]

Lin-gang will also optimize night lighting, extend business hours, and offer special vouchers and shopping discounts for visitors. Additionally, a spectacular light and fireworks show inspired by the festival will take place on June 28, lighting up Lin-gang's summer night and showcasing the city's vitality.

A special fireworks show is set to be staged in Lin-gang on June 28. [Photo/WeChat ID: gh_80c82aabe5df]